Everyone sees ads on Facebook as their scroll through their feed, and they always seem to be relevant to what we are interested in. Imagine having that, but for your business. Accessing thousands of potentially interested clients on a daily basis. The mind boggles at what that may be able to do for business, their client data base and their profit margin. Here we explain a little bit more about what Facebook advertising is about, and how it can help your business grown when the marketing is done correctly.
When it comes to Facebook advertising, the advertising content is the most important part. There is approximately one second where viewers will either continue to view the ad, or will continue to scroll. The photo or video needs to be engaging and leave the viewer wanting to know more, so that they complete watching the ad and then click on the link that will bring them to your webpage. The webpage obviously also needs to have content that is engaging and informative, but we will speak more about the design and content of a business webpage in the link for website design services offered by Money Media Concepts LLC.
Facebook ads are targeted to people who may be interested in your product or service. Using peoples browsing habits and common interests can help ensure that your product is being reached by the right people, increasing your chances of converting viewers into clients. Advertising in most forms is positive for a business, but refining the target audience to those who have an interest or potential interest in your products and services is sure to increase the traffic flow of your business webpage, and help to generate more leads for you to start increasing your sales and profits.
By having ads on Facebook, this opens up an avenue to see how well your marketing campaign is working. You will be able to see the statistics of how many people are viewing your ads, how many are then clicking on the ad to get to your website, and from there how many of those are being converted into clients. This helps us to refine what areas of the campaign are working and those that aren’t. By analyzing this data we will be able to see if the ad itself is not engaging enough for people to view it, if it does not leave a person looking for more information, or if the design and content of the website is letting the campaign down.
Once a person has viewed your Facebook ad and then clicked onto your website, this is the prime opportunity for you to start growing your data base. You have a client who is interested in your offering, so all you need is their details to keep in touch with them with your latest offers. We often find offering a discount helps to engage clients who then become more willing to share their personal contact details.