Our marketing experts at Mony Media Concepts LLC are the experts at lead generation to help you build up your business. By implementing a range of different marketing strategies, we aim to engage potential clients by drawing them to your website and having them engage with your business. The aim of lead generation is to find clients who are potentially interested in your products or services and have them provide their contact details, so that you can update them with any new products you have available that may be of interest to them.
The first step in lead generation is getting exposure for your business. We do this by sitting with our clients, understanding their business and what their goals are. From here we are able to implement a series of different marketing strategies to help them get exposure to clients who are interested in their offerings. We do this through digital marketing and effective search engine optimization, so that the people who have a need for our clients services are easily able to find them.
Once a potential client has been exposed to your business, the next step is engagement. By clicking on an advertisement, they are showing interest in the services that you have available. When they click on the advertisement, it is imperative that the website is easily able to be navigated so that they can find what they are looking for in a matter of seconds. We have seen many businesses who will lose clients due to their websites and clients being unable to easily navigate them. On average there are just a few short seconds that a potential client will look through your website to find what they are looking for, and if they are unable to will likely head to another provider whose website they are able to use easily.
Once the exposure of marketing and engagement of the website has been proven to work, the third step is to start building your database. We find that one of the best ways to get potential clients contact details is to offer them something for signing up to your mailing list. Keeping in touch with your database will help your clients to remember your brand when they thing of the products and services your provide, ensuring you don’t lose them to your competitors.
Conversion to Clients
Building your database is a brilliant step, but by keeping in contact with them, you will have a higher chance of converting them into paying customers. By having a semi regular mailout with an update of your products and services as well as any sales or promotions that you currently have on will help the clients who are already interested in your services to become paying clients. The timing of the mailouts is important as you want to keep in touch, but also don’t want to spam your potential clients and have them unsubscribe from your mailing list and database.